Mak Parshall is a Dayton-raised entrepreneur and former elite cyclist. By 21, he and his wife, Maleah, were building local service businesses in Yamhill County—proving that simple systems beat hustle. Mak translates lessons from the peloton—planning, pacing, and ruthless follow-through—into practical tools any owner can use. His book, Work Harder and Smarter, shows how to run a weekly rhythm, track a one-page revenue scorecard, and respond faster without buying more ads. When he isn’t building teams, he speaks with chambers, classrooms, and small-business groups about turning effort into measurable outcomes. He lives in Oregon and believes progress should be visible, measurable, and repeatable.